Wolters Kluwer Trade Show & Event Planning Specialist in Denver, Colorado
The Tradeshow & Events Specialist will be responsible for the planning, execution, tracking, budget management, and reporting for TeamMate internal and market-facing events. This individual will also be responsible for the coordination and execution of alliance-driven sponsorship activities. This individual will take direction from the Director, Strategic Marketing.
The Tradeshow & Events Specialist will work under general direction, leading all tradeshow and events coordination efforts for the United States, and assisting in alignment with tradeshows and events in other global regions. Specifically, this individual will:
Prepare annual recommendation for tradeshow and alliance participation based on previous years’ results
Manage the tradeshow and events calendar to ensure all activities are planned in advance, shared with Communications, and meet all related deadlines
Provide input into annual budgets and responsible for managing detailed budgets for each event
Partner with Wolters Kluwer Global Events Management on annual user forum planning and execution
Identify and manage tradeshow suppliers, including being responsible for booth design and delivery
Develop and track performance metrics for each tradeshow
Develop and present a plan for each tradeshow, including but not limited to booth design, KPIs, schedule, staff assignments, and marketing plan
Manage all trade show and event logistics, including but not limited to vendor management, booth components, demo stations, brochures and print materials, giveaways, and lead retrieval
Coordinate printing and shipping of all conference-related materials with Wolters Kluwer Shared Services
Work with lead generation staff to plan and manage trade show promotions to increase traffic and sales before, during and post conferences, then analyze leads and results from all trade shows
Be an active part of the Strategic Marketing team to implement programs to meet organization's goals
Demonstrate excellent internal and external communication skills, with the ability to define what success looks like
Demonstrate a strong dedication to meeting agreed-upon goals
Be highly organized, with the ability to manage multiple tradeshows and events simultaneously
Be resourceful and budget-minded, identifying optimal vendors and practices to maximize event success within budget
Support virtual and/or onsite event coordination as needed
Experience with global events management desired to assist in guiding and aligning regional events management teams
- Bachelor’s Degree in Business, Marketing or related field, OR equivalent experience.
Minimum 7 years of experience in trade show and event planning
Strong project management skills, with expertise in Microsoft Project or similar project management tools
Strong organization skills with high attention to detail and experience in managing multiple projects at the same time in a fast-paced environment
Familiarity with lead generation and social media to support event-driven lead generation activities
Experience in Cvent or similar events management technology
Experience in Salesforce.com or similar customer relationship management technology preferred
Experience in Eloqua or similar marketing automation system preferred.
Other Knowledge, Skills, Abilities or Certifications: (First list requirements, followed by preferences.)
Strong competency in Microsoft Office tools
Up to 10% domestic travel possible.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.